5 Advantages of Creating a Mobile App for Your Business3
Do you really need a mobile app for your business? Whether you have a small, medium or big business, going mobile is the only way nowadays. People, especially the younger crowd, are constantly using their mobile devices to browse the World Wide Web and if you aren’t there, you are missing out on the opportunities.
But isn’t having a mobile site enough? Not anymore.
With a mobile app, you can achieve results you simply cannot with just a mobile-friendly website. For starters, the app, once downloaded, stays on in the device, while the website doesn’t! Why do you need to create a mobile app for your business?1
Get to understand the real advantages of creating a mobile app for your business and you’ll find the answer.
It boosts interest: When you develop an app, it gives you an easy way to showcase your products or services to your customers and prospective customers. Whenever they want, they can just use it as a one-stop point to get all the info they need.
And when you update the content, you give them a glimpse of the new products or services you have on offer. This excites and interests customers and prospects to check out your updates regularly. A good example of this is the Etsy app.
It enhances engagement: Most shoppers cannot resist the temptation of a good deal or a great discount, especially when one stares at their face. And this is exactly what you can do with your mobile app.
Engage your customers with offers and incentives in real time. You can use their profile information and location to customize your offers to make them more attractive too. Kraft’s iFood Assistant takes the cake in this matter.1
It aids promotion: Suppose you have an apparel and accessories boutique at a central location. And you know that many prospective customers walk by your store every day. What if you design an app that lures them to your store?
Create an offer that is simply too irresistible and notify about it through the app. An easy way to promote your business, apparently, but you will soon reap its benefits. Groupon is an example that does this very well.3
It offers support: While it is often a hassle to receive and respond to a customer support request, the same becomes easy when you have an appropriate app to do it. With a mobile app that can offer instructions and how-to’s, you are sure to win approval.
Develop a mobile app that makes it easy to connect with you, or offers customers the tools to make it easier for them to use your product or service, and you’ll make them happy.
It ensures ease1: Users today wish for a fuss-free experience, whether they access your site or your app, and whether they do it from their PC or their Smartphone. With a good plan and a clear vision, it becomes possible to deliver on their expectations.
When you design the app for your business, first determine what it will be for. Users prefer certain categories of apps – those that make life fun (Angry Birds), those that simplify (wikiHow), those that interest (Yahoo Sports), and those that let them shop (Amazon).
Before you appoint a professional to create your app, decide what you want it to do.
And once you are sure of it, get the basics on your own – the images, the content, the logo, and so on. Next, get a professional to design the mobile app for your business. Don’t try to save money here; it won’t do you any good. Also, make sure you have a flow of new content to keep the app fresh and interesting for users.
Source: http://www.theelpodcast.com/5-advantages-creating-mobile-app-business/